Enterprise Network has undergone a comprehensive rebranding effort, including redefining the group and creating a new logo and tagline that better suit the organization's mission and vision. The networking group, established in 1985, is focused on serving the needs of Arizona's entrepreneurs and emerging growth companies.

"By applying traditional marketing principles to a nontraditional organization, Enterprise Network restructured its products and programs and created a vibrant community in which individuals and companies can connect for growth," said committee member Bart Steiner, chief executive of CM Solutions.

To better fit the brand promise, the monthly meeting format was restructured to optimize networking opportunities among participants, while literature and the Web site are being updated.

"In the end, we repositioned Enterprise Network to better serve emerging growth companies," said Doug Bruhnke, president and chief executive of Growth Nation.

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